Articles / PR Writing
Shout About Your Services.
Position your product or services in the spotlight with a quality PR strategy. Press releases and articles help you reach more customers and expand your client base, presenting your brand in the best possible light.
Digital and print media outlets are always on the lookout for interesting news stories – without an air-tight PR strategy and copywriting expertise, you could be missing out on key opportunities to increase sales. An attention-grabbing press release will always get you noticed, and compelling articles will reassure customers of your authority and expertise.
Personalised PR Strategies.
Whether you’re looking for a single article or a series of regular releases as part of an ongoing PR strategy, Melissa’s Copy can help you communicate confidently with the press. I write press releases on a regular basis for both online platforms and printed media, helping brands to build relationships and promote trust.
Step 1: Consultation
I offer FREE PR consultations to new clients. Firstly, I will paint a picture of your business’ brand, core beliefs, values and ethos; as well as your target audience and key competitors. This allows me to gain a deep understanding of your business and discover more about what you want to achieve via your company’s PR.
Step 2: Research & Strategy
Some businesses thrive in digital magazines and blogs, whereas others lend themselves more to traditional newspapers and printed publications; I will research and design a quality PR strategy, helping you find the publications that best fit your business.
Step 3: Article / PR Creation
Once the strategy has been agreed, I will then begin to craft quality articles and press releases, tailored to the specific publication in mind. All my articles feature intriguing headlines and are jam-packed full of engaging content. If needed, I can also write articles in the name of the business owner or executive, illustrating you as an expert market-leader.
Step 4: Liaising
When you are happy with the content of your article or press release, I will begin to liaise with the media on your behalf. I will establish valuable relationships with key contacts and expertly pitch your feature. Once your article or press release has been published, I will present the results to you and encourage you to share your feature via social media and e-newsletters.