Email Marketing
Touch Base with Your Clients.
Email marketing is a highly-effective tool, allowing you to clearly communicate with your customers; wherever in the world they may be. Share your latest news and updates with your loyal customers, or draw new clients in with promotions and sales. The possibilities are endless.
In this highly-competitive digital landscape, inboxes are crammed full of businesses trying to sell their products and services; it is vitally important to ensure that you don’t end up in the trash. Hiring an experienced email and e-newsletter copywriter will provide you with all the tools you need to convert subscribers into sales.
Successful Email Marketing Campaigns.
Email marketing can be time-consuming and daunting. Melissa’s Copy produces quality email campaigns for multiple clients on a regular basis; engaging with both new and existing customer bases to help boost sales. I create engaging subject lines and develop superior email copy that keeps people reading and encourages them to take action.
Step 1: Consultation
I offer FREE email marketing consultations to new clients. Firstly, I will paint a picture of your business’ brand, core beliefs, values and ethos; as well as your target audience and key competitors. This allows me to gain a deep understanding of your business and discover more about what you want to achieve via your email marketing campaigns.
Step 2: Newsletter Creation
Once the strategy has been agreed, I will then begin to produce quality e-newsletters with compelling copy and on-brand designs. All newsletters will contain multiple links to your website, encouraging click throughs and increasing brand awareness.
Step 3: Revisions
I will present you with a first draft and ask for your feedback. I will encourage you to make as little, or as many, amends as you see fit. Some copywriters only offer a limited amount of revisions, but I will work with you for as long as is required to ensure you are completely satisfied with your e-newsletter.
Step 4: Sending
Finally, I will send your expertly-crafted e-newsletter to the agreed client base(s). All emails will correspond with popular user times so that you receive as many opens and clicks as possible; turning those casual window-shoppers into valuable customers.