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How to Build a Strong Brand Identity

The terms “brand” and “logo” are often used interchangeably. Although a logo is a key part, it is not the entirety of the brand, and there are many other factors to consider. In layman’s terms, a brand is a story, and this story helps to build an emotional connection with your consumers…




Key Terminology


Brand – Put simply, your brand is defined by a customer’s perception of your business. Jeff Bezos, founder of Amazon, said “your brand is what other people say about you when you’re not in the room.” Your brand is your reputation, so it is vitally important to ensure that your audience’s perception of your brand is positive.


Brand Identity – A brand identity is made up of your brand values and how you communicate your products/services. Essentially, your brand identity is the personality of your business.


Brand Building – Brand building is the process of generating awareness about your business via strategies that aim to create a unique and lasting impression.



Building a Successful Brand Identity

Check out our 5 top tips to creating a successful brand below…


1) Determine Your Target Audience

Think about who your target audience is and how you can tailor your branding and key messages to reach those audience members. The more specific you can be when it comes to identifying your target audience, the better.


2) Research Your Competition

It is vital to understand your position within the industry, so you can differentiate your business from key competitors. Research your competitors and trends within the industry, paying particular attention to any gaps in the market.


3) Identify Your Key Messages

Your key messages capture the essence of your company. Try asking yourself the following questions – 1) What services do you offer? 2) How can you add value to your audience? 3) What can you offer to your clients that your competitors can’t?


4) Create a Brand Kit

Firstly, you should design a memorable logo that will demonstrate the ethos of your brand. Your brand’s logo is the “face” of your business, but it should do more than just look cool, as the public will associate that image with your company. You can then determine which language, colours, and fonts your brand will use.


5) Consistency is Key

Ensure you use the same colours, designs and language across every single channel and piece of marketing collateral you create. There’s no point creating a strong brand identity if you are not consistent!



Expert Brand Building from Melissa’s Copy

Melissa’s Copy helps clients improve their brand image each and every day, via high quality web design and copywriting, social media content, blogs, newsletters, PR and more. If you need some help with building your brand, get in touch via melissascopy@gmail.com today!


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