SEO Matters: Why a Good Quality Website is Vital to Business Success
Is your website copy and SEO up to scratch? For some glamping sites, as many as 97% of bookings are made digitally, with 80% of those being directly through their websites.
Let’s face it, the first place anyone will go to find out what glamping sites are out there is Google. So, how do you make sure that your website ranks highly on Google searches? Keep reading to discover more…
What Is SEO and How Does it Work?
First things first, let’s talk about what SEO is and how it can impact the traffic to your website. Search Engine Optimisation (SEO) is the process of improving the quality and quantity of traffic that reaches your website through search engines.
SEO considers how search engines work, the computer-programmed algorithms that dictate search engine behaviour, the search terms or keywords typed into search engines, and which search engines are preferred by particular targeted audiences.
In essence, it helps your website to rank higher on search engine results, which in turn means that your website will receive more visitors – and you’ll potentially have more people visiting your glamping site!
Why Does Your Website Need a Top-Class SEO Strategy?
In 2018, the British Travel Association reported that 81% of holidays booked by Brits were completed online. That means there’s a whole lot of competition out there for UK glamping sites, and if your website doesn’t employ an effective SEO strategy, then you could be losing customers to your competitors.
The percentage of bookings which are made online is only likely to increase as digital usage continues to expand, so you need to make sure that your website is the first one that appears when potential customers search for glamping sites in your area.
How Can You Improve Your Website’s SEO?
Now you know what SEO means, we can start to explore some specific tools that will increase your website’s reach. One of the best ways to do this is to identify the keywords that your potential guests are likely to use when searching for your glamping site. Therefore, it’s vital to have a good understanding of who your target audience is and what they’ll be searching for. For example, are you trying to target customers seeking romantic retreats, or families searching for summer staycations?
How do I know which keywords to use, we hear you ask? Well, when you’ve thought about the kind of language your potential visitors are going to be using within searches, you can check how popular those keywords are by using Google Keyword Planner or Google Trends. These tools can help you discover how many people are searching for those keywords and how competitive the search terms are. You can then begin to build a keyword bank to use across all your digital platforms.
Another easy way to increase your website’s SEO is linking to other websites in your copy. It may seem counter-intuitive to direct users away from your website, but hear us out. When you add trustworthy and relevant website links into your copy, it improves the credibility of your website. Valuable external links provide your reader with references, enhancing your website’s authority. Think of it in the same way you’d use references in an academic essay – this shows that you’ve created your content based on informed research.
Good-quality external links will assist search engines in determining the quality of your own content. High-quality pages usually link to other high-quality pages; therefore, search engines will look upon your content favourably, helping you rank higher.
There are of course many more ways to improve your SEO, but we wouldn't want to give away too many of our secrets...
Specialist SEO Support from Melissa’s Copy
Search Engine Optimisation is vital for increasing website traffic, and more visitors to your website means more potential visitors to your glamping site… what’s not to love?
If you need help with improving your SEO, drop us an email today at firstname.lastname@example.org. We would be happy to help!