How to Build a Strong Brand for Your Glamping / Holiday Let Business
Whether your glamping or holiday let business is just starting out, or you’ve been established for a considerable amount of time, you should never underestimate the importance of having a strong brand. It’s the crux of your business identity and personality; one which your customers will recognise and stay loyal to.
The glamping and holiday rental market is increasingly oversaturated, especially post-pandemic; UK staycations have become a huge phenomenon in recent years, so a strong brand is essential to help you stand out from the competition. In today’s blog, we’ll be sharing some great tips on how to build a strong brand for your glamping or holiday let business – keep reading…
Choose a Memorable Name for Your Business
The first thing your prospective guests will see is your name; that’s why it’s vitally important to choose a strong brand name which is unique and memorable. First impressions are all important, and your name should reflect the true essence of your glamping or holiday let business.
Choosing the perfect name is a delicate process that can take a long time. It can help to bear a few basic ideas in mind to ensure that the name you choose captures the life and soul of your glamping or holiday let business and follows your brand strategy. Clarity is key; it’s more important to be understood than to use sophisticated wordplay. A good brand name is easy to pronounce and concisely conveys the brand’s purpose and character. It’s also important to be memorable and original; a strong brand name must be one of a kind, and that can be a tough ask in such an oversaturated market! Think about your business’s USP, such as the type of accommodation you offer, the location of your site, or the wildlife around you.
Some of our favourite glamping/holiday let names include: Swallowfields Luxury Glamping Retreat (alludes to the fact that there are swallows nesting on site and that the experience provided is luxury glamping), Village Farm Cottages (points to the farm location of the cottages), North Norfolk Glamping (highlights the geographical location of the site), and Orchard Holiday Cottages (signifies that the cottages are located beside an apple orchard).
Design an Eye-Catching Logo
Your glamping or holiday rental’s logo will often be the way that guests, new or old, recognise your brand. Some of the world’s most famous brands are recognisable by their logo alone (think Nike or Apple), and this is why businesses across industries place such importance on having a strong logo.
A brand logo should be instantly recognisable: simple, unique, appropriate, and memorable. Most importantly, it needs to clearly convey your purpose. Similarly to the process of choosing a strong name for your business, you should think about your USPs that can be easily illustrated in image form. It’s also important to consider the various sizes and formats your logo will need to take, for example website headers, social media posts, and printed signage.
Some of our favourite logos for glamping / holiday let businesses include:
If designing your own logo seems too daunting, you can always employ a logo designer to create your logo for you. Here at Melissa’s Copy, we have an extremely talented graphic designer who can help bring your logo to life. Click here to find out more.
Keep Your Fonts & Colour Schemes Consistent
Keeping your fonts and colour schemes consistent will also help your brand become more recognisable. There have been fascinating studies on what happens when the key colours of the world’s most famous brands are switched out for unfamiliar ones. There are some great examples in this article from Startups Magazine, including Cadbury, Royal Mail, Netflix, and Boots!
Given how colours and fonts radically increase brand recognition, it’s crucial that the colour scheme of your brand and the fonts you use remain as consistent as possible across all platforms, including your website and social media channels. This may seem like an obvious strategy but it’s all important for helping potential guests recognise your brand instantaneously.
If you don’t have the time to maintain your website and social media channels, Melissa’s Copy can help! We offer a wide range of flexible packages, designed to rid you of the burden of regular posting across multiple marketing channels. Click here to find out more.
Some of our favourite Instagram feeds we have created and maintained for clients include:
Maintain Your Brand’s Tone of Voice
Keeping your brand’s tone of voice consistent is a key element to creating a strong brand. It’s a great way to optimise first impressions with new and existing customers, distinguish your brand from competitors, improve brand recognition, and build strong connections with your prospective guests.
Ensure that your brand voice aligns with your glamping or holiday let business values and offering. If you’re going for a friendly vibe, find a way to communicate that without sacrificing authenticity and professionalism. If more than one person manages content across different platforms, ensure that all parties are maintaining the same tone of voice throughout.
A great way to maintain consistency is to regularly review your channels and communications to evaluate how well your current communication styles align with the brand voice you wish to project. For example – are your social media posts currently achieving the level of engagement that you aspire to? How can you tailor your tone of voice to make you appear more friendly and approachable, and encourage likes, comments, and shares?
If copywriting is not your strong point, fear not! Our expert team of copywriters and content marketing specialists can help you ensure your brand’s tone of voice is consistent across all platforms. Click here to find out more.
Ensure your Content is Always of a High Quality
Following on from creating a strong online presence, it’s crucial you ensure that the materials you’re posting on your website and social media channels are of high quality. Showcase the very best photos and videos of your glamping site or holiday let to help illustrate the experience guests will have during a stay with you. Make sure you get some shots of your business’ USPs, such as bespoke décor, animals who live on your site, or scenic views from the accommodation. The visual assets on your website and social media channels are the most important components guests will consider when they’re searching for their glamping escape or cottage stay.
If you need some new visual assets capturing for your glamping or holiday let business but don’t have the time or skills to do this yourself, Melissa’s Copy can help! We are currently offering a top-class photography / videography service, in which we will visit your accommodation and capture striking content to captivate your audience. Click here to find out more. Some of our favourite raw images we have captured include:
Top-Class Branding Advice from Melissa’s Copy
As the glamping and holiday let industries continue to thrive and grow, it’s more important than ever to create and maintain a strong brand. Here at Melissa’s Copy, we can help you build a strong brand so that you really stand out from the crowd, with logo design, graphic design, social media marketing and more. So, if you’re not sure where to start in building your brand, get in touch to book your FREE consultation with a member of our team today!
P.S. We’ve been keeping this top secret for a little while, but we’re excited to let you know that the branding for Melissa’s Copy is going to be changing in the coming months… Watch this space for future updates!