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Social Media Explained: Why Your Business Should Be Using Instagram Reels

If reels aren’t already on your business’ radar, it may be time to reconsider your social media strategy.


In this ever-changing digital world, trends can explode overnight. Keeping up with trends and user expectations is vital to business success, allowing you to demonstrate your brand’s relevance and authority within your chosen market. Instagram reels is just one of these trends that your business should be utilising – here’s why…



What are Instagram Reels?

Instagram reels are vertical, full-screen videos that can last for up to 90 seconds. They come with lots of editing tools, allowing users to include multiple video clips, filters, captions, backgrounds, stickers, hashtags, and much more.


Reels are different from Instagram Stories in the sense that they don’t disappear after 24 hours. Once a reel has been posted, it is available on Instagram forever, or until you delete it. Unlike Instagram feed posts, which may show up in someone’s feed but then disappear within a day or so, video posts tend to gain in popularity after they are published. This is because they capture a user’s attention for longer, encouraging them to spend more time on the app and inspiring more interaction.


Instagram reels utilises a proven formula to help attract and engage users. The concept is modelled on TikTok; a highly successful platform that uses short-form video to deliver quick, fast entertainment. One of the best things about reels is that people who already have Instagram accounts can begin creating them straight away – you don’t need to hop over to another platform like TikTok.



What Makes Instagram Reels So Effective?


Because reels is a new feature on Instagram, the algorithm now favours accounts that are regularly posting and engaging with reels. The algorithm is more likely to recommend your reels to people who don’t follow you than normal feed posts, which could be huge for your business. And because many businesses haven’t yet incorporated reels within their marketing strategies, this opens up a gap just for you.


But this isn’t the only reason you should be using reels. They can help you grow your brand by educating users, demonstrating your business’ values, and showcasing your products or services. Reels is the optimum platform for acquiring a user’s attention and sharing information that is useful and relevant to your target audience.


Now is the time to use these short videos to reach those big audiences – because Instagram users can turn into loyal followers, and loyal followers can turn into paying customers.



How to Create Successful Reels


Instagram reels are a great way to position your business in front of new audiences, which can help boost your engagement and grow your following. But this won’t happen automatically – you need to know some insider tips and tricks in order to go viral…


  • Add trending sounds

  • Use relevant hashtags

  • Make your reels visually appealing

  • Watch others’ reels for inspiration

  • Turn existing evergreen content into reels

  • Don’t be too ‘salesy’

  • Post consistently

  • Engage with other people’s reels



10 Ideas for Fun Instagram Reels


  1. Show your users what goes on behind-the-scenes

  2. Create a before and after of someone using your products

  3. Tell your brand’s unique story

  4. Give an exclusive sneak peek of upcoming projects

  5. Teach users a new skill or educate them on your products

  6. Showcase your products in action

  7. Jump on a viral trend or join a discussion

  8. Share tips and tricks of the trade

  9. Share user-generated content

  10. Show a ‘day in the life’ at your business



Expert Instagram Reel Content Creation

Need some help creating effective Instagram reels? Don’t have the time or resources to create them yourself? Look no further than Melissa’s Copy! We have a proven track record for helping our clients reach new heights on Instagram with our expert reel creation service.


Click here to book your FREE consultation with one of our team today!

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